The first-of-its-kind fractional real estate investing platform aims to boost brand awareness and conversions. Through multiple digital marketing campaigns across various channels, we've grown first-time registrants by 82% and active investors by 51%. By collaborating with cross-functional teams (Product, Design, Customer Support), we've boosted referrals by 26%, customer satisfaction by 15%, and user engagement by 44%. I lead the content ideation, creation, and execution across all Groundfloor channels — from establishing a brand voice to improving user experience in the mobile app.