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This wholesale retail giant wanted to modernize its aging brand. From scrappy social posts to celebrity partnerships with the likes of Kevin Hart, we got tangible results. I helped create copy for various channels, including social media, display, video, and print. 

Holiday '22: Merry Like This

TV / OLV / Digital Assets

We wanted to go bigger and better for the 2022 holidays, so we worked with Kevin Hart to create a short film that debuted in 1,700 theaters nationwide. We also created an original holiday song by up-and-coming singer/songwriter Kirby, which hit 200K+ streams.

TV / Email / Digital Assets

SuperBowl LVI: Like a VIP

For Super Bowl LVI, we created Sam's Club's first-ever Super Bowl commercial, highlighting one of the best features: Scan & Go checkout. The results? 4B+ impressions, 38K app downloads, 42K social mentions, and 207K new memberships.

OLV / Email / Digit Assets

Member's Mark Refresh 

Sam's Club has been long ahead of the sustainability game but struggled to show it. We created a large sustainability push for its Member's Mark brand.

For the 2021 Holidays, we brought in one of Sam's Club's first-ever celebrity partnerships. We worked with Kevin Hart for a complete Kevin's Club takeover — and it paid off with 320M impressions, $1.13M in visit revenue, and 57M reached across various channels.

TV / OLV / Email / Digital Assets

Holiday '21: Kevin's Club

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